TriMet, Portland, OR — Senior Communications Specialist

June 2023 - Present

• Craft messaging reaching 100K+ weekly on social media, 86,000 email subscribers and 5,000 newsletter recipients.

• Develop communications for major capital projects, producing media releases, fact sheets, reports and webpages.

• Create and edit photo, video and drone content for social media, webpages and advertising.

• Lead development and management of project webpages throughout project life cycles.

• Coordinate social media content, engaging audiences and growing followers (Facebook +34%, Instagram +138%, X +13%) through campaigns and paid promotions.

• Manage vendor contracts, coordinating scope, deliverables, timelines and budgets.

• Produced a monthly newsletter reaching 5,000 subscribers with open and click-through rates 20% above industry averages.

TriMet, Portland, OR — Web Coordinator (temporary position)

February 2013 - June 2013

• Produced and edited social media and web content, tracked performance metrics using Google Analytics, and supported campaign execution for service alerts and promotions.

• Tracked and reported website and campaign performance using Google Analytics.

AVIBE, Portland, OR — Account Manager

August 2011 - September 2012

• Managed client relationships and business development, collaborating with design and development teams to deliver websites, e-commerce and e-learning solutions..

• Produced marketing campaigns, social content and promotional materials supporting client growth.

Allegro Media Group, Portland, OR — Digital Manager

September 2008 - August 2011

• Generated $1M+ in annual gross sales and expanded the client base 10% year-over-year by driving marketing campaigns and promotional initiatives.

• Managed partnerships with 100+ retail and mobile music/video retailers, producing targeted weekly email campaigns reaching 10,000+ recipients.

Burnside Distribution Corporation, Portland, OR — Data and Inquiry Manager

February 2007 - September 2008

• Onboarded clients to digital music distribution platform with 100+ retail partners including iTunes and Amazon.

• Executed marketing campaigns earning iTunes “Single of the Week” placements, generating significant attention and digital sales.

Impact NW, Portland, OR — Service Access Coordinator

March 2005 - October 2006

• Managed a satellite office and annual budget, providing housing assistance to low-income families.

Colegio Decroly Americano, Guatemala City, Guatemala — Secondary School Teacher

January 2003 - November 2004

• Taught 125 students aged 13-18 in social studies (political science, world history and U.S. history) five times per week.

Peace Corps, Lauterique, Honduras — Volunteer

May 2000 - August 2002

• Established permanent tree nurseries and supported reforestation programs in eight rural communities.

Broadhead (formerly HMH Agency), Portland, OR — Media Relations Coordinator

February 1999 - May 2000

• Developed and distributed press releases and media kits for clients including Louisiana-Pacific, Cultured Stone, The Old Spaghetti Factory and Best Buy securing coverage in national, regional and trade media.

KVO Advertising and Public Relations, Mountain View, CA — Public Relations Intern

July 1998 -October 1998

• Managed logistics for analyst and editor product demonstration tours for clients in tech sectors.

Elemental Records, Eugene, OR — Retail Manager

June 1997 - July 1998

• Managed national and regional retail sales and promotional databases.

• Produced press releases and obtained media coverage for music artists and events.