Professional experience

Craft messaging reaching 100K+ weekly on social media, 86,000 email subscribers and 5,000 newsletter recipients.
Develop communications for major capital projects, producing media releases, fact sheets, reports and webpages.
Create and edit photo, video and drone content for social media, webpages and advertising.
Lead development and management of project webpages throughout project life cycles.
Coordinate social media content, engaging audiences and growing followers (Facebook +34%, Instagram +138%, X +13%) through campaigns and paid promotions.
Manage vendor contracts, coordinating scope, deliverables, timelines and budgets.
Produced a monthly newsletter reaching 5,000 subscribers with open and click-through rates 20% above industry averages.

Produced and edited social media and web content for service alerts and promotions, contributing to increased audience engagement.
Tracked and reported website and campaign performance using Google Analytics.

Managed client relationships and business development, collaborating with design and development teams to deliver websites, e-commerce and e-learning solutions.
Produced marketing campaigns, social content and promotional materials supporting client growth.

Generated $1M+ in annual gross sales and expanded the client base 10% year-over-year by driving marketing campaigns and promotional initiatives.
Managed partnerships with 100+ retail and mobile music/video retailers, producing targeted weekly email campaigns reaching 10,000+ recipients.

Education

Strategic communications planning and execution
Content creation: Blog posts, copywriting, drone, photography, press releases, social media, video
Canva, CapCut, CMS, Dreamweaver, Google Workspace, HTML (content updates), Microsoft 365
Social media: Bluesky, Facebook, Instagram, Threads, X, YouTube